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Latest News Go Boldly with Mercury Wednesday, May 31, 2017 You may have seen Mercury's new ad campaign, “Go Boldly”, they created it and say it inspires confidence while capturing the high level of excitement and energy of the Mercury brand. You can now add "Go Boldly" to any picture to use as your social media profile or anything else you would like. Click here to make your own Mercury-themed photo: SHOW HOW YOU GO BOLDLY “We set out to develop a powerful and ownable brand essence for Mercury Marine that will complement and accentuate our world-class products,” said Michelle Dauchy, Mercury Marine chief marketing officer. “Go Boldly creates an emotional connection with our customers with the goal to create an unprecedented level of brand loyalty that we hope will create customers for life.” The idea of Go Boldly was fashioned to differentiate Mercury Marine from the competition while strengthening relevance with core customers and building brand loyalty across the entire product line. “Our job at Mercury Marine is to empower boaters to enjoy their time on the water and create life-long memories. Go Boldly embodies that aspirational pursuit of adventure and how Mercury creates those memories for the boater," said Dauchy.
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